Bringing University Entrepreneurship to a Wider Audience
As part of the Createpreneur 2023 journey, MASMED had the opportunity to share the initiative with a wider audience through an appearance on BERNAMA. The segment highlighted Createpreneur as a platform for nurturing entrepreneurial interest and exposure among the UiTM community, while reflecting MASMED’s efforts to connect entrepreneurship education with industry, entrepreneurs and real-world opportunities.
The media appearance also provided an important avenue to extend the reach of Createpreneur beyond the university. It represented the wider purpose of the initiative: to bring entrepreneurial knowledge closer to people, encourage participation and translate learning into action.
BERNAMA Appearance: 26:00–37:00
Createpreneur 2023 — A New MASMED Initiative: From Entrepreneurial Knowledge to Real-World Exposure
Createpreneur 2023 was introduced as one of the Special Projects of the Assistant Vice Chancellor (Entrepreneurship), MASMED, and launched as a new initiative in 2023. Conceived as a year-long entrepreneurship programme under the tagline “Kami Ajar, Anda Jual,” Createpreneur was designed to stimulate and cultivate entrepreneurship among UiTM academics and students through a series of engagements spanning diverse areas of business. Its objectives were to advance MASMED’s entrepreneurship mission and vision through UiTM’s entrepreneurship education agenda, embed an entrepreneurial mindset among academics and students through MASMED programmes, enhance the competency and effectiveness of staff in programme implementation, and strengthen MASMED’s image and visibility.
Createpreneur 2023 was a year-long entrepreneurship development initiative led by the Malaysian Academy of SME and Entrepreneurship Development (MASMED), Universiti Teknologi MARA (UiTM), created to bring entrepreneurship closer to the university community through knowledge sharing, industry engagement, entrepreneurial stories and real-world business exposure.
Carrying the spirit of “Kami Ajar, Anda Jual”, the initiative brought together academics, students, alumni, entrepreneurs and industry practitioners across a series of programmes covering diverse areas of entrepreneurship, from beauty, health and the gig economy to digital marketplaces, financial literacy, women entrepreneurship, alumni success stories, fitness and wellness. The programme reflected MASMED’s wider aspiration to cultivate an entrepreneurial mindset within the university while connecting learning with the realities of the marketplace
The journey culminated in the Createpreneur Finale 2023, organised in collaboration with PKNS Real Estate (PREC) at SACC Mall, Shah Alam, from 20–23 December 2023. The finale extended the programme beyond knowledge sharing into a public-facing platform featuring the UiTM Students & Alumni Bazaar, creative performances, entrepreneurial sharing, and a special focus on health, fitness and global entrepreneurship.
More than a collection of events, Createpreneur represented an effort to build an entrepreneurship ecosystem, connecting education, experience, industry and opportunity. Across its 12 engagements, including the Finale, the series provided different pathways for participants to learn from entrepreneurs, encounter real business journeys, showcase their own ventures and translate entrepreneurial knowledge into action.